SEO is one of the most used term in internet. People often ask about SEO. SEO is the short form of Search Engine Optimization.
It is easy to create a web site nowadays. One can create it by spending few bucks. However, it is very difficult to get traffic for the web site. Getting traffic is the purpose of creating a web site. There is no use of a web site if people can not view it.
Search engine plays a key role in driving traffic to a web site. When you search for a key word or Key words in Google, Yahoo or MSN it returns in a moment with large number of web pages. There are billions of web sites and web pages in the internet. A key word or key words can return millions of web pages.
One can not read all these results. Normally people only look in the first page of a SERP. Only few go to the second page and rarely some go to the third or next pages. That means one can get high traffic only if his or her web page appears in the first or second page of a search engine result.
Search engines use various methodologies and algorithm to position a web page in search results. SEO or search engine optimization is a technique of bringing web pages to the top of search results for particular kew word or key words.
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